The Brooklyn-based agency Huge, partly-owned by the Interpublic Group, announced today that three key executives would move into leadership roles and David Skokna, one of the company's founders and
its ECD, would be leaving to pursue other endeavors. Founding partner Sasha Kirovski is also leaving the company.
Among several personnel changes, three key executives currently with Huge are
taking on larger roles.
Aaron Shapiro, currently responsible for strategic leadership will become CEO. Gene Liebel will take on the mantle of Chief Strategy Officer and oversee the
company’s product design and analytics practices.And Joe Stewart, who has been Huge's lead creative on its Pepsi, Reuters, Target and JetBlue accounts, among others, has been named partner and
ECD, and will continue to oversee the company's creative efforts.