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Top 20 Restaurant Commercials Packed With Information

Television viewers like their restaurant advertising served "relevant and informative," according to a rating of the commercials' watchability and persuasiveness by Ace Metrix. It also helps to "convey the desirability of menu items."

The year's most effect spots "tell consumers something they don't know," JuYoung Lee, chief scientist and co-founder of Ace Metrix tells Mark Brandau.

The top five commercials were: Starbucks' "The Big Picture"; Domino's "Crazy Thing to Make Food Look Good"; Domino's "Take the Pizza Out of the Oven and Take Picture"; Pizza Hut's "You Don't Have to Settle" and Dairy Queen's "Lips Got Blizzard a Spoon." All of the top 20 commercials can be viewed at Ace Matrix's Web site.

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