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NBA Prompts Fans To 'Check In' With New Turnstile App

  • Mediaweek, Wednesday, October 20, 2010 10:41 PM
The National Basketball Association is getting in on the location-based "check in" phenomenon with NBA Turnstile, a new app that encourages the league's fans to alert their various friends when they attend and watch games during the soon-to-tip-off season. NBA Turnstile will let fans virtually check in when they attend live games to earn points and virtual prizes.

NBA Turnstile, developed in conjunction with the sports-centric, social-media company Fanvibe, is designed to encourage fan attendance and viewership during the 2010-11 season (which starts on Oct. 27), while also further spreading the league-and its TV partners' brands-through multiple social networks. According to NBA execs, Turnstile will eventually present commerce and advertising opportunities for the league.

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