- WWD.com, Monday, October 25, 2010 1:45 PM
Condé Nast on Monday said its popular Style.com property was now part of Fairchild Fashion Group, effective immediately. Fairchild chief executive Gina Sanders tells
Woman's Wear Daily (part of Fairchild itself) that she
proposed the repositioning of Style.com away from Condé Nast Digital a few months ago, "and that there was a real 'a-ha moment' among company executives when it was first discussed."
According to Sanders: "It started as an idea and I built out a business plan and discussed it with [Condé Nast ceo] Chuck Townsend and it seemed like a great opportunity ... It simply made
great sense." Per the deal, the editorial team at Style.com will now report to Fairchild editorial director Peter Kaplan. "This is a huge deal for us," said the onetime editor-in-chief of The New York
Observer.
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