Around the Net

Media Cos. May See Ad Recovery Continue

Diversified media companies are expected to post quarterly results close to year-earlier figures, although the advertising market continues to improve from a sharp downturn during the recession. Prices in the broadcast television ad market were reported to be up 30% in September, at the start of the fall season, from two months earlier, as political-ad demand has been strong.

Ad-revenue growth is likely to be especially stout at cable-television networks. Even the number of ad pages in long-struggling U.S. magazines inched up in the third quarter, the second growth period in a row. Also, through Oct. 24, 2010 box-office revenue was up 3.4%, to $8.65 billion, on higher ticket prices, including 3-D surcharges, although attendance slipped 2.2%, to 1.1 billion, according to



Read the whole story at Smart Money »

Next story loading loading..