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Report: AOL Planning Another Redesign

AOL is planning to unveil yet another homepage redesign next week to more prominently feature original news, entertainment and other content. That's according to The Wall Street Journal, which couches the redesign as an attempt to counter "steep declines in ad revenue and traffic to its sites." The new site, which AOL plans to begin rolling out next week, will display more articles as well as pictures and online video, sources tell The Journal.

It also expected to feature different types of content based on the time of day a consumer is visiting. "For instance, visitors could see news and quick snippets of content in the morning, entertainment posts during middle of the day and how-to tips in the evening," according to The Journal. From April through September, unique visitors to AOL home pages declined 18% to 35.8 million, according to comScore. In the second quarter, meanwhile, AOL's revenue dropped 26%, with advertising revenue down 27%.



Read the whole story at The Wall Street Journal »

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