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TV Stations Relish Campaign Season

  • AP, Monday, November 1, 2010 4:08 AM
For TV viewers, this cutthroat election year is a riot of attack ads and media saturation made possible by big-money donors. For TV stations, it's a stimulus package. The Campaign Media Analysis Group, a unit of the consulting firm Kantar Media, projects that spending on political television ads will hit $3 billion this year.

The windfall may continue well past Election Day; regular advertisers are getting squeezed out of the schedule and could spend their ad budgets later. Coming out of a recession, that put some broadcasters in or near bankruptcy protection; political spending is emerging as a critical, but temporary, source of revenue.

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