After dipping a toe in the water with the occasional scripted-series effort, Spike TV is looking to make a bigger splash in 2011, sizing up a slate of six comedies and a one-hour drama designed to
appeal to older male viewers.
Although Spike has had limited success with scripted programming, Kevin Kay said a shift in direction should help draw a more widespread audience. "We're a
younger, more male network, and part of our mandate going forward is to get a little older and a little broader," Kay said, noting that the median age of Spike's prime-time audience is 36.
Among the new pilots in the hopper are an untitled half-hour comedy project about a harried sportswriter, which was brought to Spike by "30 Rock" and "Parks and Recreation" director Beth McCarthy
Miller, and "Powerball," a single-camera comedy about a slacker who wins the lottery.
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