• The New York Times, Tuesday, November 2, 2010 10:27 PM

Pres. Obama and his wife' twin appearances on "Piolín por la Mañana," heard across the country on Univision Radio, are a testament to the ballooning political power of the Spanish language news media, and in particular to the power of Univision, which owns the biggest Spanish-language television and radio outlets in the United States.

Univision says it does not favor any political party. Regardless, analysts say that the company is exerting significant influence both on local elections and on the national debate about immigration - in part by encouraging Hispanics to cast a ballot.

Underscoring just how seriously it is taking the elections, Univision's coverage is titled "Destino 2010," or "Destiny 2010."

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