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JWT Taps Megan Kent to Lead Microsoft Biz

  • Adweek, Tuesday, November 2, 2010 10:28 PM
JWT has filled the top account management position on its Microsoft business with Megan Kent, an entrepreneurial strategic planner who has launched an agency and two consultancies. Kent succeeds Beth Waxman-Orteta, who last week became co-president of client services along with John Baker. Waxman-Orteta had been a global business director; Kent reports to North American CEO David Eastman, is president on the Microsoft account.

The b-to-b assignment revenue hit was about $10 million, according to sources, leaving about $40 million in global Microsoft revenue at JWT. Kent most recently ran Brand Synchronicity, a strategic consultancy in New York that worked for the likes of Cargill and Winn-Dixie supermarkets. Before that, she co-founded Starfish Brand Experience Design, another consultancy in New York.

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