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Subaru Unveils Its New Slogan: 'Confidence In Motion'

Subaru will begin using a new slogan, "Confidence in Motion," after it unveils a new concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Hans Greimel reports.

"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating in order to match changing customer demands, according to Ikuo Mori, president of Fuji Heavy Industries, which makes Subaru vehicles.

Subaru posted a 25% jump in October U.S. sales, placing its gain for 2010 at 23%, more than twice the industry average. It was the only brand to increase U.S. sales in 2008, and last year it was one of only three.

Read the whole story at Automotive News »

1 comment about "Subaru Unveils Its New Slogan: 'Confidence In Motion' ".
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  1. Jeffrey Maciejewski, November 3, 2010 at 12:57 p.m.

    just when you thought it was safe to once again wade in the waters of automotive taglines comes this news!

    is subaru's new tagline better than chevy's "chevy runs deep" tagline?

    you decide! VOTE NOW! http://wp.me/pIfvI-tb

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