• Deadline.com, Tuesday, November 9, 2010 12:35 AM

Tying the announcement to "Days of Our Lives" 45th season celebration, NBC announced that it has picked up the daytime drama for two more years through the 2012-13 season.

"Days of our Lives remains vitally creative through the years as it continues to draw new generations of viewers, especially among its loyal female audience" said NBCU TV Entertainment chairman Jeff Gaspin. The decision is an important jolt for the daytime drama genre, which has seen its ranks dwindle in the past few years amid continuous ratings declines. The longest-running soap, "Guiding Light," which began as a radio drama, was canceled last year. "Days of Our Lives" began in 1965.

Read the whole story at Deadline.com »