ZelnickMedia Completes Alloy Acquisition

  • November 10, 2010
An investor group led by ZelnickMedia has completed its acquisition of Alloy. The approximate transaction value was $126.3 million. Geraldine Laybourne has been named chairman of Alloy. Matt Diamond and Jim Johnson, Alloy's co-founders, will continue to run the company as CEO and COO, respectively. Strauss Zelnick, co-founder of ZelnickMedia, credited Alloy with "a proven ability to foster hit intellectual properties such as "Gossip Girl," "The Sisterhood of the Traveling Pants," "The Vampire Diaries" and "Pretty Little Liars," as well as distribution channels that have unparalleled reach into the tween, teen and college-age markets."

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