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iPad Users Likely To Cancel Pay TV

B&C, Friday, November 12, 2010 12:04 AM

A new survey from The Diffusion Group finds that people who own iPads or are planning to purchase one in the new few months are significantly more likely than average adult broadband users to either downgrade or cancel their pay TV services. Nearly one third (33.9%) of iPad owners were to varying degrees likely to cancel their pay TV service in the next six months and about 12.9% of iPad owners were "highly likely" to cut the cord.

In contrast, about 6.4% of people planning to buy iPads--a group TDG calls "the Intenders--and only 4.3% of all adult broadband users (4.3%) claimed they were highly likely to cut the cord. The survey also found 27.4% of iPad owners and 14.2% of the Intenders said they were "highly likely" to downgrade their pay TV services in the next six months. Only 10.0% of the all adult broadband users said they were highly likely to downgrade.

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