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22% Of Americans Cut Cable

About 22% of respondents said they downgraded or eliminated their cable TV service, and another 21% considered it over that time, Harris Interactive found. The online poll of 3,084 U.S. adults age 18 and older was conducted Oct. 11-18. The percentage of U.S. consumers who say they've cut back or eliminated cable hasn't changed in the last year, according to Harris. In February 2010, 22% of respondents affirmed cable cutbacks, while 21% did in October 2009.

On the most recent survey, 28% of consumers 34 to 45 (Gen Xers) said they canceled or cut cable, followed by the 46-64 baby boomers (23%) and 18-33 Echo Boomers (22%). Of the 65-plus "matures" cohort, just 13% said they dropped or cut back cable TV. Meanwhile, 17% of respondents said they canceled their land line phone service and are only using their cell phone, while another 17% have changed or canceled cell phone service.

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