The site was conceived as a bridge to gently transition the family entertainment company's mainstream consumers from the physical to the digital world. It debuted in May without fanfare. Spurring digital sales is crucial to film studios, as traditional DVD sales decline and consumers gravitate to rentals from Netflix and Redbox. In a more public milestone, Disney partnered with Wal-Mart Stores Inc. this month to offer a free "digital copy" of the movie "Toy Story 3" with the purchase of the movie on disc.
advertisement
advertisement