• Forbes CMO Marketing, Wednesday, November 17, 2010 10:53 AM

I'm beginning to get the feeling that 2010 is over before its time. There was a day, in the publishing biz, when lists like these were put together in December for early January release. Then everybody got Christmas week off. Now we're lucky if the boss isn't emailing us on Christmas Day, right?

Anyway, Elaine Wong tracks down far worse corporate blunders than living in the past, although some might say that Toyota, BP, Johnson & Johnson, Hewlitt-Packard, Goldman Sachs and others were doing just that.

Companies seem to ignore, or forget, what we journalists are telling them all the time nowadays: the consumer is in control. "Consumers, bloggers, reporters, plaintiffs' lawyers and government legislators" are among the many "insurgents" who can take a bit of news and run with it, Eric Dezenhall, CEO of crisis management consultant Dezenhall Resources, tells Wong.

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