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Hulu Plus Debut Undercuts Netflix

Hulu on Wednesday debuted is premium service Hulu Plus pay for $7.99 a month. As The Seattle Times notes, "The price is $2 less than originally planned and undercuts, by a dollar, the entry cost of Netflix, Hulu's biggest competitor in the market for streaming premium video content." What sets Hulu Plus apart from regular old Hulu is the availability of full seasons of current TV shows, including "Glee," "Modern Family" and "The Office," mostly provided by the networks that co-founded Hulu back in 2008. Presently, the service is stocked with more than 240 seasons of TV shows with 2,400 episodes.

In October, Hulu attracted about 30 million viewers who spent an average of 208 minutes on the site, according to comScore. But, while profitable, those impressive usership number have not translated into the sort of blockbuster revenue that its founders would like. That's where Hulu Plus comes in. For now, however, the premium service will only be available on streaming media devices made by Roku and Sony's PlayStation 3 game console, which equals a potential reach of about 50 million domestic devices.



Read the whole story at The Seattle Times »

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