• August 4, 2003

AutoTrader.com announced Monday that it would sponsor Monday Night Football and several NFL games on the ESPN Networks, airing its spots during games from August through Jan. 3. The AutoTrader.com Monday Night Football Post Game Show, which airs from Aug. 4 to Dec. 22, runs three minutes of on-the-field commentary by John Madden, Al Michaels and Lisa Guerrero. Twenty postgame shows will run. AutoTrader.com will sponsor wild card playoff games in the postseason. The Drive of the Week presented by AutoTrader.com will be a customized in-show feature airing on NFL Live on ESPN2. AutoTrader.com will also have placements on NFL Live and on Sunday Night Football on ESPN. AutoTrader has had broadcast sponsorships with several sports, including the NFL, Major League Baseball, the NBA, NCAA basketball and NASCAR.