Google gives the option in AdWords to serve ads fast or slow (accelerated or standard). Lindsay Matt and Marcus McBride tell us what that means. To test the impact of the two methods, The Search
Agency partnered with an unnamed, but well-known manufacturer of consumer technology. Matt and McBride explain the results in this long and detailed post, and suggest why standard delivery might
perform better across all key metrics.
Read the whole story at The Search Agents »