As CNNMoney.com notes, "Patent lawyers had been skeptical that
Facebook would be granted the trademark to such a generic word."
"When it comes to branding your product, there are a couple schools of thought," The Next Web writes. "One of them goes by the philosophy that you can never really have too
much visibility. That ... is apparently the method of operation for Facebook."
"The trademark will be a powerful weapon for Facebook in disputes against third-party
companies and services that try to leech off of Facebook's well-known brand," according to Vator News.
"Unfortunately, one can also imagine it being used to instigate litigation against parties who use the word 'face' in their names just because it makes a lot of sense in describing social,
Not content with the win, Facebook is also going after sites using the word "book," and "like."
In August, Facebook sued start-up site Teachbook.com -- which claims it is merely a teacher's community, according to CNNMoney.com. Last summer, Facebook also forced the travel site PlaceBook to change its name to TripTrace.
Meanwhile, "If Facebook is awarded a trademark on the word 'face,' it shouldn't interfere with Apple's mobile video calling service Facetime, since the Cupertino-based device maker has a trademark on that term itself," Inside Facebook writes.