• Ad Age, Friday, November 26, 2010 8:56 AM

Avery Baker, EVP of global marketing and comms for Tommy Hilfiger, sits down with Age to talk about the latest doings among the Hilfigers, a fictional Americana family.

Members of the Hilfiger clan, along with Baker, were just in Paris for the opening of the lifestyle brand's largest store in France. Globally, the company counts some 1,000 stores and brings in $2.25 billion in annual revenues. Meanwhile, a branded TV spot -- the company's first since 2005 -- began airing in the U.S. It features a chaotic Hilfiger family picnic, in celebration of the holidays.

The Hilfigers, introduced earlier this fall in a print campaign, have also made appearances in New York, attending Fashion Week and the U.S. Open, as well as Tokyo where the brand recently celebrated its 25th anniversary.

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