- Adweek, Tuesday, November 30, 2010 12:02 AM
AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they're most likely to ignore -- and 43% picked Internet banner ads. Search-engine advertising also didn't fare very well in the
poll, either: 20% ignore them. Despite having come of age with the Internet, the survey's 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most
The biggest variation by age cohort came with respect to TV advertising. While advertisers might think of the 55-plusers as a comparatively docile TV audience, that age group
had the highest proportion of respondents picking TV ads as the kind they ignore the most. 20% of the 55-plusers made that choice, vs. 9% of the 18-34s, 13 percent of the 35-44s and 14% of the 45-54s.
Read the whole story at Adweek »