AOL Launches Improved Yellow Pages

  • January 8, 2002
America Online, Inc. has launched AOL Yellow Pages powered by Switchboard as part of a multi-year, multi-million dollar technology, marketing and services alliance. The directory enables America Online and Switchboard to tap into the expanding local advertising market and offer brick and mortar businesses targeted advertising on the Internet. America Online's local and national sales force will market and sell directory placements, features and advertising for the AOL Yellow Pages platform through existing and newly developed sales channels.
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