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Nat Geo Taps Photo Sharing App

Mobile photo sharing application Instagram has found its first major partner in National Geographic. "The partnership seems like an obvious one since Instagram is all about great-looking pictures, and National Geographic is known for great-looking pictures," reasons TechCrunch. "National Geographic makes a ton of sense as an initial partner," Instagram co-founder Kevin Systrom tells TechCrunch. "Given that they're so visually oriented, it's a no-brainer that we're going to be trying some interesting stuff out with them over the next few months."

According to Systrom, it remains to be seen exactly how National Geographic will use Instagram, but engaging readers is the top priority. "They'd like to participate more actively with their fans through photos -- whether it's enabling people from around the world to tell their story through an interesting prompt/contest, or crowd sourcing images for an upcoming story," Systrom says of National Geographic.

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