Around the Net

BBC Plans Global VOD Subscription Launch

  • B&C, Friday, December 3, 2010 12:05 AM
The BBC has confirmed plans to make its on-demand video iPlayer available outside the U.K. via a subscription iPad app sometime in the middle of 2011. No pricing or specific markets have been confirmed, but the U.S. would be a likely target for the early launches of the English-language service, given the popularity of shows like "Torchwood" and "Top Gear" on BBC America.

BBC's iPlayer has already proved incredibly popular in the U.K. Launched in December 2007, usage nearly doubled from 61.5 million plays in January 2009 to 120.3 in January 2010.the launch of a global player could allow its commercial arm BBC Worldwide to significantly expand the reach of its programming in the U.S., where its fare has long been popular on PBS, BBC America and Discovery.

advertisement

advertisement

Read the whole story at B&C »

Next story loading loading..