• Mediaweek, Monday, December 6, 2010 11:13 PM

Fox's Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event's 63 total avails and far surpassing that of any previous Super Bowl.

Fox's auto inventory is particularly impressive when one stops to consider that only six car clients suited up for Super Bowl XLIV (CBS), double what NBC was able to round up for its presentation of Super Bowl XLIII. Leading the way are some returning favorites (General Motors), a long-time holdout (BMW) and one luxury marque that is coming into the big game for the first time in its 45-year history (Mercedes). But the regulars are there, too: Pepsi-Cola, Anheuser-Busch InBev, E*Trade, Cars.com and GoDaddy.com, among others.

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