Melanie Wells, a long-time media journalist and an executive editor at Forbes Media, will join PR firm DiGennaro Communications as it launches a new division. As managing director, chief content
officer at the firm, Wells will develop "a strategic thought leadership division." The move comes after the firm, founded by Samantha DiGennaro, hired Howard Schacter as its first-ever president.
Wells has also worked at
USA Today and
Advertising Age. --
David Goetzl