Delta, which has been the PGA Tour's official airline for about a quarter century, has been grounded. But business is taking off for United Continental, which the tour is replacing as its official
carrier beginning next year.
Multi-media marketing support will include TV, print and other traditional venues, plus a special focus on Internet and such social media sites as Facebook and
Twitter. In addition, the new partnership will provide both airlines' frequent flier members the opportunity to obtain special PGA Tour-related benefits, including unique PGA Tour player experiences;
perks at PGA Tour, Champions Tour and Nationwide Tour tournaments; and private and semi-private hospitality areas at select tournaments.
Read the whole story at NYSportsJournalism.com »