• Fortune, Friday, December 10, 2010 3:37 PM

Among survey respondents who currently subscribe to print newspapers, there is a "statistically significant, moderately strong, positive correlation" between iPad news consumption and the likelihood of canceling their print subscriptions, according to new research from the Missouri School of Journalism. As Fortune notes, the results "bode well for news, not so well for the printed word." Worse still, among 1,609 Apple iPad owners surveyed, more than half (58.1%) of the respondents who subscribe to printed newspapers and use their iPad at least an hour a day for news said they are very likely to cancel their print subscriptions within the next six months.

Meanwhile, more than three out of 10 (30.6%) respondents indicated that they do not subscribe to printed newspapers, with another one out of 10 (10.7%) saying that they had already canceled their subscriptions to printed newspapers and switched to reading digital newspapers on their iPad. Using the iPad to follow breaking news reports and current events is the most popular use for the device, with 84.4% of respondents saying this is one of their main uses.

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