- Ad Age, Tuesday, December 14, 2010 11:54 PM
The first iAd for iPad will launched Tuesday for the upcoming Disney blockbuster "Tron Legacy." The format, designed to maximize the ad potential of Apple's tablet computer, will be launched widely in
early 2011 when other ads start flowing onto the platform. The full-screen "Tron" ad, which will run in iPad apps such as TV Guide, includes close to 10 minutes of video, images from the movie, a
theater locator with show times, and a preview of the movie soundtrack with the option to purchase on iTunes -- all without leaving the ad.
For the first time in any iAd, users will
also be able to send email straight from within the ad. Apple's mobile ads have previously only run on iPhones and iPhone Touch devices. The new format for iPad comes just as the tablet is expected to
be the "it" gift this holiday season
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