• Adweek, Friday, December 17, 2010 12:20 AM

Vevo has launched a free application for the iPad, marking the first time thousands of music videos will be available for streaming on the device. "This is huge," said David Kohl, Vevo's executive vice president, sales and customer operations. "This is the first time consumers will have access to videos on a tablet device. We estimate that the app will have multiple million downloads relatively quickly."

The 1-year-old Vevo is a joint venture among Universal Music Group, Sony Music Entertainment and investor Abu Dhabi Media Company. The site, which features videos from artists such as Justin Bieber (who has generated a stunning 410 million views for his hit "Baby"), Lady Gaga and Taylor Swift, also has major backing from Google-and is the default video channel on YouTube.

Read the whole story at Adweek »