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Looking To Buy A Food Company With A Brand That'll Weather The Storm

  • Fortune, Friday, December 17, 2010 9:54 AM
Buyers are eager to grab food companies, which are generally safe bets, but figuring out which ones will survive the rise in private-label products is proving to be the trick.

With the recession, people have discovered that private labels are about as good as the branded ones, leaving talk about possible buyouts of Sara Lee, ConAgra and J.M. Smucker, for example, just that: talk.

Bottom line: It will take a few years to separate the wheat from the chaff.

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