Online Radio Listening Up For The Year MeasureCast, Inc. announced that Virgin Radio, MUSICMATCH and Clear Channel Worldwide topped their respective Internet radio rankings for the week
of October 14. Since January, the total time spent listening to on-line radio stations measured by MeasureCast is up 159%. The MeasureCast Internet Radio Listening Index dropped less than one-half of
one percent during the previous week.
Demographic Highlights for the Week of Oct. 14 - 20
The peak listening day was Thursday, Oct. 17, with 18% of all on-line listening. 79% of
all on-line listening took place between 5 a.m. and 5 p.m. Pacific. 12% of the week’s listening took place over the weekend. 27% of Internet radio listeners were between the ages of 25 and
34; 57% were younger than 35; 29% were younger than 25; and 7% were older than 55. 71% of listeners were men; 29% were women. In the U.S., 32% of listeners resided in the South; 30% in the
West, 20% in the Northeast, and 18% in the Midwest. Top 10 Internet Radio Networks
(Mon., Oct. 14, - Sun., Oct. 20, 2002)
| Rank | Network | Cume Persons |
| 1 | Clear Channel Worldwide | 306,742 |
| 2 | MUSICMATCH | 345,819 |
| 3 | Radio Free Virgin | 185,394 |
| 4 | StreamAudio | 126,930 |
| 5 | Warp Radio | 106,250 |
| 6 | Internet Radio, Inc. | 241,972 |
| 7 | Virgin Radio | 83,023 |
| 8 | SurferNETWORK | 44,361 |
| 9 | JazzFM | 68,971 |
| 10 | Educational Media Foundation | 34,797 |
The
MeasureCast Weekly Top 25
(Mon., Oct. 14, - Sun., Oct. 20, 2002)| Rank | Station | Format | Cume Persons |
| 1 | Virgin Radio / 1215 AM &
105.8 FM(London) | Hot AdultContemporary | 61,191 |
| 2 | MUSICMATCH ArtistMatch (Internet) | Miscellaneous | 106,570 |
| 3 | JazzFM/102.2 FM & 100.4 FM (London) | Jazz | 68,971 |
| 4 | WQXR-FM/96.3 (New York) | Classical | 32,432 |
| 5 | RADIOIO (Internet-only) | Adult Alternative | 47,866 |
| 6 | K-LOVE Radio (Sacramento) | Contemp.Christian Music | 24,980 |
| 7 | MUSICMATCH Top Hits (Internet) | CHR / Top 40 | 83,856 |
| 8 | WBLS-FM/107.5 (New York) | Hip Hop | 15,813 |
| 9 | Beethoven.com (Internet-only) | Classical | 21,912 |
| 10 | KING-FM / 98.1(Seattle) | Classical | 18,776 |
| 11 | ChoiceRadio Classic Hits (Internet-only) | Classic Hits | 53,717 |
| 12 | 3WK
Undergroundradio (Internet-only) | Alternative Rock | 24,390 |
| 13 | BlueGrass Country (Internet-only) | Country | 22,642 |
| 14 | WFXZ-FM/93.7 (Wilmington, NC) | Classic Rock | 6,975 |
| 15 | MUSICMATCH Soft Hits (Internet-only) | Soft Hits | 21,395 |
| 16 | KNAC.COM
(Internet-only) | Pure Rock | 17,992 |
| 17 | Radio Margaritaville (Internet-only) | Classic Rock | 12,241 |
| 18 | MUSICMATCH CountryHits (Internet-only) | Country Hits | 22,092 |
| 19 | ChoiceRadio New Age (Internet-only) | New Age | 20,554 |
| 20 | WXPN - FM/88.5 (Philadelphia) | Adult Album Alternative | 6,962 |
| 21 | ChoiceRadio Country (Internet-only) | Country | 20,178 |
| 22 | MUSICMATCH 80’s Hits (Internet-only) | 80’Hits | 21,595 |
| 23 | WHTZ - FM/100.3 (New York) | CHR / Top 40 | 16,647 |
| 24 | ChoiceRadio Top 40 (Internet-only) | CHR / Top 40 | 21,344 |
| 25 | Virgin Radio Classic Rock (Internet-only) | Classic Rock | 6,838 |
Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the
reported time period.
For additional information visit www.measurecast.com
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