• All Facebook, Thursday, December 23, 2010 1:27 PM

While Google still leads the pack, Facebook has surpassed Yahoo in the amount of traffic sent to video destinations, reports All Facebook, citing a new report from Brightcove and TubeMogul. Facebook accounted for 9.6% of all the traffic referrals to video destinations in the study, based on usage data from nearly 2,000 sites during the third quarter of this year.

As All Facebook notes, the report is based on Brightcove customer data, and, by default, "That means non-YouTube player data, so YouTube traffic or referrals is not at all represented in this sample." The referral data is literally saying that of Brightcove's sample media customers, more traffic is driven to those videos in Brightcove players from Facebook than from Yahoo now. Now, "Basing the findings on one's own customers is hardly novel," notes All Faceboook. "But without knowing at least how many of them there are ... well, the otherwise bold findings in today's report deflate a bit."

Read the whole story at All Facebook »