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SC Johnson Puts Global Ad Biz In Review

Chicago ad agency DraftFCB could lose one of its top accounts as SC Johnson says it will put its global advertising business - estimated at over $1 billion - into review. SC Johnson decision marks the second decades-old account that has shaken DraftFCB. The review comes after Kraft Foods Inc. shifted most of its work out of the agency earlier this year.

The SC Johnson review covers the global creative assignment now handled by DraftFCB, plus media buying and planning now handled by Initiative and Naked in the U.S., as well as digital, direct, shopper and promotion marketing handled by a host of Interpublic and non-Interpublic shops. The review, initially reported by the Chicago Sun-Times, is open to all incumbent agencies, an SCJ spokeswoman said, though she didn't rule out others participating.The company spent $413 million on measured media in the U.S. last year, according to Kantar.



Read the whole story at Crain's Chicago Business »

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