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Netflix Considers Overseas Expansion

  • Mediaweek, Thursday, December 30, 2010 12:24 AM
Online video and DVD distributor Netflix is talking with several advertising and media agencies about potential international assignments, according to sources. Currently, Netflix provides service in the U.S. and Canada. But the company is poised for overseas expansion, according to Netflix CEO Reed Hastings.

He recently told The Hollywood Reporter that Europe, Latin America and Asia are markets the company would consider entering as soon as the recently launched Canadian operation gets its bearings. WPP's MediaCom handles U.S. media agency chores, while Omnicom Group's Goodby, Silverstein & Partners is responsible for creative.

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