- Barron's, Thursday, December 30, 2010 12:24 AM
The Oprah Winfrey Network on Discovery is just days from its debut, but one analyst already sees red ink in its future. Caris & Company analyst David Miller expects the network, debuting on Jan.1 in
place of the old Discovery Health channel, to spend more on programming and marketing than it brings in in advertising revenue. The channel will feature Suze Orman, Dr. Oz and reruns of the Oprah
Miller expects the new network to pull in $100 million worth of ads in 2011, but spend $85 million on programming and $40 million on marketing. By mid-2013, Miller
expects the network to break even.
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