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Will Video Previews Help Android App Sales?

  • GigaOM, Thursday, December 30, 2010 12:24 AM
Google overhauled its Android Market earlier this month, but appears to have held back one key enhancement that could help boost mobile app sales: demo videos of applications within the Android Market. Google either hasn't mentioned this feature, but AppsFire, a third-party portal to help discover and install Android software, has just added the video demos to its latest software version.

According to the AppsFire blog, Google recently made the API changes necessary to tap into these video demonstrations, meaning other third-parties could leverage the software demonstrations as well. Developers who upload videos to show off their Android apps to potential customers should provide a far more compelling sales experience than the few screenshots allowed today. While it's nice to see app images, adding video to an application's description can enhance the experience



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