Top Telcom/Internet and Automotive Sites Yahoo! in aggregate is almost 50% more popular than Hotmail or Microsoft in communications during the week ending November 3rd. And more
women than men in the overall demographics. And, you guessed it, twice as many men as women are on the popular automotive sites.
| Top 10 Telecom/Internet Services Sites |
| Unique Audience (000) | Active Reach (%) |
| MSN Hotmail | 12,944 | 15.95 |
| Yahoo! Mail | 12,308 | 15.17 |
| Microsoft Passport | 12,285 | 15.14 |
| Yahoo! Messenger | 5,219 | 6.43 |
| EarthLink | 3,467 | 4.27 |
| Yahoo! Address Book | 3,296 | 4.06 |
| Yahoo! Chat | 2,366 | 2.92 |
| Time Warner Cable | 1,853 | 2.28 |
| WildTangent | 1,782 | 2.2 |
| NetZero | 1,574 | 1.94 |
| Demographics for Telecom/Internet Services Category |
| | Composition
(%) |
| MALE | 48.0 |
| FEMALE | 52.0 |
| AGE |
| 2 - 11 | 3.3 |
| 12 - 17 | 13.6 |
| 18 - 24 | 8.6 |
| 25 - 34 | 18.5 |
| 35 - 49 | 31.6 |
| 45+ | 34.8 |
| 55+ | 15.2 |
| 65+ | 5.1 |
| Top 10 Automotive Sites |
| Unique Audience (000) | Active Reach
(%) |
| eBay Motors | 1,768 | 2.18 |
| Kelley Blue Book | 695 | 0.86 |
| AutoTrader.com | 561 | 0.69 |
| Ford
Motor Company | 442 | 0.54 |
| MSN Autos | 403 | 0.5 |
| Autoweb.Com | 310 | 0.38 |
| Edmunds.com | 277 | 0.34 |
| Yahoo! Autos | 273 | 0.34 |
| jcwhitney.com | 230 | 0.28 |
| Cars.com | 209 | 0.26 |
| Demographics for Automotive Category |
| Composition (%) |
| MALE | 67.7 |
| FEMALE | 32.3 |
| AGE | |
| 2 - 11 | 1.7 |
| 12 - 17 | 9.9 |
| 18 - 24 | 7.8 |
| 25 - 34 | 17.9 |
| 35 - 49 | 33.9 |
| 45+ | 40.0 |
| 55+ | 18.4 |
| 65+ | 5.2 |
Notes:
Lists exclude AOL channels
Source: Nielsen//NetRatings
Audience Measurement Data
Week ending Nov. 3, 2002
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