Bruce Temkin tells us about the Google tool, Books Ngram Viewer, released last month, which provides a searchable database of millions of books published during the past five centuries. Intrigued with
a tool that lets people search through 500 billion words from 5.2 million books in multiple languages, Temkin set out to track the use of various terms in the English books: "customer experience,"
"voice of the customer," and "total quality."
Read the whole story at Temkin Group »