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New Tech Fuels Ad Buys

TVBR.com, Wednesday, January 5, 2011 11:19 PM

2011 looks to be another good year for most media, although maybe not as strikingly good as 2010's comps vs. the dismal 2009. The goal for these organizations will be to help constituents capitalize on the latest mobile devices and help roll out/standardize new apps for them; take advantage of new platforms and technologies that increase accountability, serve the advertiser better and "target the interested" more efficiently.

Automotive will again top the charts for categories, especially without the political comps, but financial and retail are predicted to continue to do well. Confidence is up, and most are optimistic that local and national advertisers will continue to spend, supporting many forecasts have recently detailed from GroupM to ZenithOptimedia to MAGNAGlobal to Barclays.

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ad buys, forecast

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