• paidContent, Friday, January 14, 2011 2:51 PM

In 2010, The Huffington Post doubled ad revenue year-over-year, which, as previously reported, allowed the media company to reach profitability. So Greg Coleman, HuffPo's president and chief revenue officer, tells paidContent -- though he wouldn't discuss specific sales figures. Coleman did say that he fully expected the company to double revenue again this year. "We're putting plans and people in place that should allow us to double our revenues this year as well," he said.

As paidContent notes, "Part of the plan includes still more ad sales hiring and getting advertisers to commit to year-long ads tied to social media." This week, HuffPo said it was immediately adding a dozen ad sales people. Regarding the new blood, Coleman tells paidContent: "The caliber of talent reminds me of the excitement at Yahoo in 2001" According to paidContent, perhaps the most significant new hire or HuffPo is Sam Figler -- most recently VP of Global Sales & Business Development at Yahoo -- as its new SVP of Business Development.

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