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Nielsen Struggles With Nontraditional TV Viewer Metrics

While more viewers are getting up from the TV set and watching shows on the go, ratings giant Nielsen is stuck on the couch. Video viewing on Apple's iPad and other mobile devices is exploding. Just last week, Google's YouTube said its mobile video views tripled to 200 million in 2010.

Nielsen, the market leader in traditional TV ratings, is having a tough time tracking eyeballs elsewhere. It has yet to offer advertisers an accepted way of measuring viewers who watch video on their home computers -- let alone on portable devices. "We are actively planning for the inclusion of viewing of TV programs on tablet devices in the Nielsen ratings," a spokesman for the company said, adding, "At this point, there is no specific timeline for tablet inclusion."



Read the whole story at New York Post »

1 comment about "Nielsen Struggles With Nontraditional TV Viewer Metrics".
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  1. John Grono from GAP Research, January 19, 2011 at 3:37 p.m.

    200 million mobile video views in a year ... isn't that like one night of prime-time TV?

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