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Broadcasters Should Rush Mobile DTV

Mobile DTV is poised to become a potent new offering in TV stations' digital arsenal. As signals are turned on and receiving devices are rolled out, mobile DTV will give marketers valuable new connections to consumers and valuable new advertising opportunities through which to engage with them. Mobile DTV will provide true advertising value and broadcasters shouldn't be shy about bringing it to market, from day one, priced accordingly.

MagnaGlobal's recently released forecast stated that "interest in mobile advertising has been catalyzed among large advertisers over the past year, and we expect growth of 60.1% during 2011." Mobile DTV won't be fully deployed at the flick of a switch, but it is coming. Currently, more than 50 stations are broadcasting mobile DTV signals.



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