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Facebook Launches 'Sponsored Stories'

  • Brandweek, Friday, January 28, 2011 10:45 AM
Facebook's newest product for advertisers lets brands spotlight conversations a user's friends have with a brand.

"Sponsored Stories" comprises the same sort of content already on Facebook's news feed, but brands can now make it more visible. The stories can be built around users' interactions with brand applications, likes, location and page posts.

"It's about taking the word of mouth recommendations and endorsements that are happening across Facebook every day and increasing the distribution of those," said Jim Squires, a product marketing lead at Facebook.

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