As marketing has become a digital affair, the silos between CMO and CIO functions need to come down. The five big reasons have to do with the explosion in social media and therefore a vast new
territory wherein CMO's can use CIO navigation skills for gauging consumer sentiment; the fact that separate silos for information and marketing mean fractured definitions of ROI; and it's hip to be a
geek, so CIO's have a reason to talk to the marketing side.
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