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Fashion Mags Get Mixed Ad Report Card For Q1

People StyleWatch was the big winner among fashion/lifestyle pubs in the first quarter, posting a heavy gain of 46.5% up to 197 pages, according to Women's Wear Daily's Media section, citing Media Industry Newsletter. Elle and Women's Health also posted substantial gains, respectively -- 14.3% and 11.7%. InStylewas next on the list of up-and-comers with a rise of 10.9; then came Vogue, with a 10.6% rise.

 Among pubs where the news was less rosy were two Conde Nast books:  Lucky, down 14.3%; Self, down 12.6%. Three Hearst books also dipped: Cosmopolitan , down 12.5%; Harper's Bazaar, down 11.6%; and O, the Oprah Magazine, which fell 4.2 percent.



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