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Twitter Is Popular, But That And A Subway Token ...

In December, investors quadrupled the company's worth to $3.7 billion. Now the company has to prove it can ring the cash register. Former Twitter COO Dick Costolo, who became CEO in October, has helped roll out ad programs that have brought in 80 major brands. The company has turned down offers from Google and Facebook and plans to compete with them for ad dollars.

Read the whole story at Los Angeles Times »

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