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Foursquare To Test "Promoted" Venues

During the Super Bowl, Foursquare plans to test a monetization strategy akin to Twitter's group of "Promoted" products, i.e., its Promoted Tweets, Promoted Users, and Promoted Trending Topics, all of which brands pay for to get more exposure. "Specifically, during the Super Bowl, Foursquare is going to have a 'Promoted Trending Venue' for the first time," reports TechCrunch. Rather than a real location, however, the "venue" will be Super Bowl Sunday, which Foursquare hopes users will check-in to after it's placed at the very top of the "Trending Now" area of the Places area on Foursquare's mobile apps.

How will the test do? TechCrunch MG Siegler said he wouldn't be surprised if it ends up as the most checked-in venue of all time. "Because again, Foursquare is promoting it across the platform." It's not quire clear when Foursquare is making money off the test. Foursquare itself says it's not a paid sponsorship and only a trial.

Read the whole story at Tech Crunch »

1 comment about "Foursquare To Test "Promoted" Venues ".
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  1. Roger Toennis from Liquid Media LLC, February 8, 2011 at 2:58 p.m.

    Foursquare gets assimilated by the Spam monster.

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